The print based campaigns from the glory days of the magazine have been a great way to develop skills in maintaining and evolving brand stories. From finding the balance between maintaining the brand guidelines of the Internationals and refining for local markets in brochures, catalogues and digital publishing platforms to creating a brand from scratch.
Working with product managers and photographers to enhance the products of the brands is always a great creative challenge and developing a passion for pushing (or nurturing) these ideas is one of the best parts of the job. The examples below are just a tiny example of the projects I have worked on over the years…
