Print // Revolution MTB Magazine

As Art Director at Australia’s best Mountain Bike Magazine, the design and layout of the printed page is just the beginning of the role. It’s more that just putting pictures and words on a page and more about trying to compliment the feelings and emotions that our contributors express through the design.

Digital // EDM

In conjunction with web banner and print based campaigns, the brand stories are followed up to the consumer databases with regular EDM’s. It’s a fun media to work with as you can measure it’s effectiveness.

Print // Advertising

The print based campaigns from the glory days of the magazine have been a great way to develop skills in maintaining and evolving brand stories. From finding the balance between maintaining the brand guidelines of the Internationals and refining for local markets in brochures, catalogues and digital publishing platforms to creating a brand from scratch.

Product // Skateboard

With a passion for skateboarding for many years, I have enjoyed working with some larger Sporting Good stores and the Mass Market producing skateboard design concepts.

Product // Bicycles

Bicycle (product, print, merchandise, digital, P.O.P etc) graphic design has been the backbone of the majority of my design projects. Working closely with Product and Marketing managers, I have extensive working knowledge of liaising with vendors, factories and clients.

Print // 2020 BMX Magazine

Under the expert guidance of the legendary Matt Holmes, I was given the opportunity to cut-my-teeth doing layouts for 2020 BMX magazine – Australia’s best BMX bicycle Magazine.