Design in liaison with Product Managers. From Concept/R&D through to final international product graphic treatments.
Category
‘Vintage logotype’ branding concepts for Mongoose Bicycles.
A quick project for some merchandising for [R]evolution MTB Magazine. The client specified that they wanted something ‘feel good’ and yet still captured the brand story.
The print based campaigns from the glory days of the magazine have been a great way to develop skills in maintaining and evolving brand stories. From finding the balance between maintaining the brand guidelines of the Internationals and refining for local markets in brochures, catalogues and digital publishing platforms to creating a brand from scratch.
With a passion for skateboarding for many years, I have enjoyed working with some larger Sporting Good stores and the Mass Market producing skateboard design concepts.
Bicycle (product, print, merchandise, digital, P.O.P etc) graphic design has been the backbone of the majority of my design projects. Working closely with Product and Marketing managers, I have extensive working knowledge of liaising with vendors, factories and clients.
