PHIL TOWNSLEY

Insight

With a design base born out of the outdoor sports industry, I have gained over 15 years experience with international clients like Mongoose & GT Bicycles, Alpinestars, Revolution Mountain Bike Magazine, 2020 BMX magazine, Bell Helmets, T.M Lewin, Atomic Ski, Roland Sands Design, FOX, LS2, Dunlop, Hoffman Bikes, SR Suntour, Eastern Bikes and many more....

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Adobe Animate

G Suite

MS Office

Mailchimp

Wordpress/HTML

Experience

See below for a brief summary of the clients I have worked with. You can also see a limited example of my work in the Portfolio section. It's difficult to show everything that would highlight the extent of the projects I have worked on, but this will give you an idea.

Art Director

Revolution MTB Magazine (Print & Digital)

Art direction (publication design, merchandising and web management) ensuring the consistency of the brand message and responsible for helping to develop the magazine into Australian & New Zealand’s leading Mountain Bike media outlet. Challenges include keeping the brand up-to-date with consumer tastes and trends whilst remaining loyal to the heritage.

January 2009 - Present
July 2015 - Present (Extended Maternity Leave cover)

Graphic Designer (Motorcycle Div.)

Monza Imports

Accountable for the consistency of international brands in Australia (Roland Sands Design, Alpinestars, Fox, Bell, Dunlop, RST, LS2, Oakley, ShiftMX, Pro Circuit, POD, Repsol). Digital/ Print media, EDM, website, P.O.P and social media campaign production whilst maintaining brand & style guidelines. eDM design and set up in Mailchimp, website visuals and other marketing material (concept and preparation of print files), Seasonal look books (format and preparation of print files), manage post production of online/look book images, including photo retouching and store window displays (concept and preparation of print files). Maintaining and updating Visual Style Guides to keep the message consistent across all forms of media from print to packaging and trade shows.

Senior Graphic Designer

Hyper Extension Pty Ltd, Shanghai/Melbourne

Fast paced (FMCG) concept design and brand development for leading Australian sports retailers through managing a team of designers and manufacturers. From helmets, licensed Juveline, sporting goods through to new brand development and prototypes. Also creation and maintenance of brand websites (WordPress base). Based in Shanghai, China.

June 2013 - June 2015
Jan 2009 - Sept 2014

Desktop Publisher/Graphic Design

2020 BMX Magazine

Layout and design of quarterly published Australian BMX print magazine with mentoring by the legendary Matt Holmes.

Product Graphic Designer

Cycling Sports Group/Pacific Cycles, U.S.A

Colour & graphic development for Mongoose, Hoffman & GT Bicycles. From conception through to final production art, these designs were also carried over into a merchandising programme for the sponsored athletes.

Jan 2010 - Present
Oct 2010 - Dec 2012

Graphic Designer – Freelance

SR Suntour

Design assistant for Product Managers. Concept/R&D through to final international product graphic treatments.

Graphic Designer – Freelance

Eastern Bikes U.S.A

Brand custodian. Creative Direction and implementation across all media from physical product to print and digital media.

Jan 2007 - Jan 2010
Jan 2004 - August 2010

Graphic Designer/Marketing Manager

Gemini Bicycles/CSG, Australia

Involved in all aspects of print and digital based design. From print and web based interactive catalogues, eDM’s (gif’s & MailChimp), advertising (magazine, banners, event signage, Trade shows etc) and P.O.P as well as bicycle colour and graphic packages. As well as product photography direction and management, the role also included being BMX team manager for Mongoose Bicycles Australia.

Graphic Designer/Sales

Hot Wheels International, U.K

Print based Graphic designer. Catalogue, poster, advertisement and P.O.P based work. I was responsible for all internal design requirements and for the perception of international brands represented by this U.K distributor.

1994 - 2002

Get in touch

To enquire about your next project or for any more information, please don't hesitate to get in touch.

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